Identity with intent
Color, type and form chosen for what they trigger in your buyer, not for personal taste. Every visual decision is argued.
E · Estate — Website, brand and converting assets
If you look cheap, they will negotiate your price
Visual identity is the first decision your customer makes about you, and they make it in under a second. We design so that decision works in your favor.
Get my free growth auditFrom $3,800 per project
Sound familiar?
- Your brand does not reflect the quality of your work.
- Every asset looks like it came from a different company.
- You compete on price because visually you look like everyone else.
- You have no templates and every piece starts from zero.
What we actually do
Brand & graphic design
A system, not a logo
A logo is not a brand. We deliver a complete system with usage rules, so everything you publish is instantly recognizable.
Assets built to sell
Decks, proposals, catalogs, social templates and print material. Design applied to the moments where deals actually close.
Editable templates
We hand over Canva or Figma templates so your team can produce without needing a designer every week.
What you receive
- Primary logo and secondary versions
- Color palette, typography and layout system
- Brand guidelines PDF with application rules
- Editable social media templates
- Presentation and sales proposal templates
- Source files in every format
How we do it
GERMINA: seven stages, nothing left to chance
- Week 1
Brand session, positioning and visual references.
- Weeks 2–3
Identity proposals and direction selection.
- Week 4
Full system development and guidelines.
- Week 5
Applications, templates and file handover.
Frequently asked questions
How many logo options do you present?
Two distinct, well-argued directions, with two rounds of refinement on the one you pick. Presenting ten options usually means none of them has reasoning behind it.
Do I get the source files?
All of them: vectors, editable files and exports. The brand is yours with no conditions.
Can I do the rebrand without touching the website?
Of course. Though if you plan to renew both, doing them together costs less and produces a more coherent result.
Other services
Growth strategy & audit
Find out exactly where you are losing customers before you spend another dollar.
From $1,200 per projectView details
Conversion-focused web design
A fast, clear website built to make visitors act, not just to look good.
From $4,500 per projectView details
SEO
Show up exactly when your buyer searches for what you sell, without paying per click.
From $1,500 per monthView details
Next step
What is it costing you not to show up?
Every month that passes, your competitors take the searches, the AI answers and the space in your buyer memory. Winning that ground back later costs considerably more than taking it now.
We take a maximum of 4 new projects per month so we can do them properly.