I · Influence — Content and community

Content with commercial judgment

Posting for the sake of posting does not sell. We work from a clear editorial line, formats people actually consume, and real conversation with your audience.

Get my free growth auditFrom $1,400 per month

Sound familiar?

  • You post inconsistently and never know what to say.
  • You have followers and none of them become customers.
  • Messages and comments sit unanswered for days.
  • Producing content eats the time you should spend selling.
What we actually do

Social media & community

Editorial line with a purpose

We define three to five content pillars tied to what you sell and to the objections that stall your deals. Every post has a job.

Production and editing

Scripts, design, vertical video editing and per-platform adaptation. You record and we handle the rest, or we produce end to end if you prefer.

Community management

Comments and DMs answered within one business day, with a crisis protocol and commercial opportunities routed straight to your sales team.

Content that feeds the ads

The posts that perform best organically become paid creative. It is the cheapest source of winning ad creative there is.

What you receive

  • Documented content strategy and editorial line
  • 12 to 20 monthly posts adapted per network
  • 4 to 8 vertical videos per month
  • Editorial calendar approved in advance
  • Daily management of comments and direct messages
  • Monthly report on reach, engagement and opportunities generated
How we do it

GERMINA: seven stages, nothing left to chance

  1. Weeks 1–2

    Strategy, editorial line and first production session.

  2. Monthly

    Calendar, production, publishing and community management.

  3. Quarterly

    Performance review and adjustment of content pillars.

Frequently asked questions

Do I have to appear on camera?

Not mandatory, but in professional services the face of the business multiplies performance. If you would rather not, we work with product, animation, customers or team.

Which networks should we be on?

The ones where your buyer is and that you can sustain with quality. Two networks done well outperform five done halfway.

How long before it shows?

Brand consistency is visible in the first month; sustained commercial effect from the third. Social builds trust, and trust needs repetition.

Next step

What is it costing you not to show up?

Every month that passes, your competitors take the searches, the AI answers and the space in your buyer memory. Winning that ground back later costs considerably more than taking it now.

We take a maximum of 4 new projects per month so we can do them properly.